About Us

Bright smiles, naturally.
At Yasenshi, we believe confidence starts with a clean, radiant smile—and that true oral care should be both effective and gentle.

✨ Our Mission

We’re here to revolutionize your dental routine with a toothpaste that actually works—without the harsh chemicals. Yasenshi was created to deliver visible whitening results while supporting everyday oral health with clean, safe ingredients you can trust.

🌿 What Makes Us Different

  • Clinically inspired, naturally driven: Our formula blends science-backed whitening agents with soothing, enamel-safe ingredients.

  • No nasties: Free from peroxide, parabens, artificial dyes, and harsh abrasives.

  • Vegan & cruelty-free: We never test on animals—and never will.

  • Made for daily use: Gentle enough for sensitive teeth, strong enough to lift everyday stains.

🦷 Why We Started

We were tired of whitening products that irritated gums, damaged enamel, or simply didn’t deliver. So we partnered with dental professionals to create a toothpaste that bridges the gap between cosmetic and clinical—giving you results you can see, and ingredients you can trust.

💬 The Name “Yasenshi”

Derived from the Japanese word for “gentle” (優しい – yasashii), Yasenshi reflects our philosophy:
Be kind to your mouth, and your smile will shine.

📍Built with Purpose

Yasenshi isn’t just a brand—it’s a community of people who care about quality, clarity, and confidence. Whether you're tackling stains from coffee, wine, or everyday life, we’re here to help you smile a little brighter—every single day.

Thank you for making Yasenshi a part of your routine.
Your smile is powerful. Let’s keep it that way.